Color Keep Shampoo 1000ml / 33.8 oz

NEW FORMULA – Shampoo for colored hair, ideal both as a post-color treatment and for daily maintenance. It provides conditioning, silky, and illuminating action, leaving hair smooth, soft, and shiny. Its acidic pH acts as a re-acidifying agent, rebalancing the hair’s natural pH after coloring. With regular use, it promotes proper cuticle closure, enhancing the brilliance of the hair fiber and the vibrancy of the color. HOW TO USE: Apply a small amount to wet hair, lather, rinse. Repeat if necessary.